Wild ginseng 2025 — Mount Jiri discovery of 38 san-sam roots appraised at ₩150M

Wild Ginseng (San-Sam) 2025: What’s New, Why It Matters, and How to Buy Authentic Roots

OverviewWild ginseng—san-sam in Korean—remains the most coveted expression of ginseng thanks to its rarity, heritage, and perceived potency. In September 2025, South Korea saw a headline-making discovery at the foothills of Mount Jiri (Hamyang County): 38 rare wild ginseng roots—some estimated at up to 50 years old—were unearthed and appraised at ₩150 million (≈USD 100,000+), […]

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