Wild Korean ginseng (sansam) with red berries and partially unearthed root on a forest floor near Jirisan

Wild Korean Ginseng (Sansam) 2025: Rare Jirisan Find, Tightening Rules, and Smarter Shopping

Date: September 20, 2025 (KST) Wild Korean ginseng—sansam (山蔘)—has surged back into the news this month. A remarkable discovery at the foot of Mount Jiri (Jirisan) reignited national attention on how scarce, valuable, and culturally important true wild ginseng is—while new state rules in the U.S. and fresh genetics tools change how the global market […]

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