Jirisan discovery

Wild Korean ginseng (sansam) with red berries and partially unearthed root on a forest floor near Jirisan

Wild Korean Ginseng (Sansam) 2025: Rare Jirisan Find, Tightening Rules, and Smarter Shopping

Date: September 20, 2025 (KST) Wild Korean ginseng—sansam (山蔘)—has surged back into the news this month. A remarkable discovery at the foot of Mount Jiri (Jirisan) reignited national attention on how scarce, valuable, and culturally important true wild ginseng is—while new state rules in the U.S. and fresh genetics tools change how the global market […]

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Wild Korean ginseng root with red berries on moss beside a glass of tea and a small “2025 Sansam News” card in a misty forest

Wild Korean Ginseng (Sansam) in 2025: Jirisan’s Big Find, Hamyang Festival Week, and What New Studies Say

Wild Korean ginseng (산삼, “sansam”) returned to the headlines this September. In early September, a forager uncovered a family cluster of 38 “Cheonjong” wild ginseng roots in the Jirisan foothills of Hamyang County—including a mother plant heavy with red berries and multiple generations of offspring. Local associations estimated the trove’s value at ≈₩150 million (>$100,000)

Wild Korean Ginseng (Sansam) in 2025: Jirisan’s Big Find, Hamyang Festival Week, and What New Studies Say Read More »

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