KGC Ginseng Corporation Sponsors Blood Sugar Care Campaign with the Korea Diabetes Association

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KGC Ginseng Corporation Sponsors Blood Sugar Care Campaign with the Korea Diabetes Association

KGC Ginseng Corporation, known for its brand “Cheong Kwan Jang,” announced its official sponsorship of the blood sugar care campaign “Reading Sugar,” organized by the Korea Diabetes Association on February 24.

The “Reading Sugar” campaign, with a bookstore concept, will run until March 16 at the Kyobo Bookstore in Gangnam. The campaign aims to help the public naturally recognize the importance of blood sugar management by providing information about blood sugar and its control.

The campaign features displays of key blood sugar indicators, including GLP-1, fasting blood sugar, post-meal blood sugar, HbA1c, and insulin resistance. Visitors will also be able to measure the sugar content of popular foods like tteokbokki (spicy rice cakes) and ramen. Additionally, a curated section of books on blood sugar health, specially selected by Kyobo Bookstore, is available for readers.

Various customer experience events are taking place as part of the campaign. All visitors to the bookstore will have the opportunity to create a blood sugar management pledge card, receive blood sugar information cards containing details from the health books, and even receive samples of GLPro (Ginseng-based supplement) by participating in the event.

Furthermore, the campaign features health seminars, including a talk by a specialist from Kakao Healthcare’s AI-based blood sugar management app “PASTA.” The first health seminar, held on February 22, led by Dr. Kim Jun-hwan, an internal medicine specialist, received high demand with numerous applicants.

Another seminar will take place on March 8, and interested participants can register via the Instagram pages of Cheong Kwan Jang and the Korea Diabetes Association. Selected attendees will receive Kakao Friends merchandise, a continuous blood glucose monitor included in the Kakao PASTA kit, and samples of Cheong Kwan Jang’s GLPro.

A representative from KGC Ginseng Corporation shared, “Through the ‘Reading Sugar’ campaign, we hope to raise awareness about the importance of blood sugar management. We will continue developing various personalized products and increasing our connections with customers, aiming to establish ourselves as the No. 1 brand in blood sugar health.”

KGC Ginseng Corporation Supports Blood Sugar Care Campaign ‘Reading Sugar’ in Partnership with Korea Diabetes Association

KGC Ginseng Corporation, renowned for its iconic brand Cheong Kwan Jang, has announced its official support for the blood sugar care campaign “Reading Sugar,” a collaborative initiative with the Korea Diabetes Association. This campaign aims to increase public awareness of blood sugar management through educational and experiential activities designed to promote healthier lifestyles and more informed choices regarding blood sugar control.

An Innovative Bookstore Concept

The “Reading Sugar” campaign adopts a unique bookstore concept, hosted at the Kyobo Bookstore in Gangnam, Seoul, until March 16. The immersive campaign offers visitors the chance to engage with important health-related content in a relaxed, book-filled environment. It is specially designed to raise awareness of blood sugar and the importance of managing it in everyday life.

The campaign highlights essential health indicators such as GLP-1 (glucagon-like peptide), fasting blood sugar, post-meal blood sugar, hemoglobin A1c (HbA1c), and insulin resistance. Visitors can even participate in hands-on activities such as measuring the sugar content in everyday foods like tteokbokki (spicy rice cakes) and ramen. This interactive experience helps people understand the impact of different foods on blood sugar levels, fostering better choices for their health.

Books and Resources for Blood Sugar Education

One of the key features of the campaign is the curated selection of books on blood sugar management, which has been specially chosen by Kyobo Bookstore. These books provide detailed insights into how blood sugar works, its impact on overall health, and practical advice on managing it. The presence of expert-curated reading materials allows attendees to gain comprehensive knowledge about blood sugar, its risks, and how to maintain balanced levels for optimal well-being.

Engaging with the Public: Events and Giveaways

The campaign goes beyond passive education by offering several engaging events aimed at connecting with the public. All visitors who come to the bookstore can participate in crafting a blood sugar management pledge card, a personal commitment to improving their health and managing their blood sugar levels. In addition, attendees receive personalized blood sugar information cards, which are designed to help them retain the knowledge they acquire during their visit.

The campaign also offers a chance to receive free samples of GLPro, a ginseng-based health supplement developed by Cheong Kwan Jang. These samples allow participants to try products that support blood sugar management, making the campaign not only informative but also practical for individuals looking to make tangible improvements in their health.

Health Seminars: Expert Guidance on Blood Sugar Management

To complement the in-store experience, the campaign also hosts educational seminars. A key feature of this campaign is the health lectures conducted by specialists. For instance, on February 22, Dr. Kim Jun-hwan, an internal medicine specialist, held a popular health seminar, which attracted a large number of applicants. The event provided attendees with valuable insights into the science of blood sugar management, including medical advice on maintaining balanced glucose levels.

The next health seminar is scheduled for March 8, and participants can sign up via the official Instagram accounts of Cheong Kwan Jang and the Korea Diabetes Association. To increase accessibility, a lottery will be held, and selected individuals will receive special prizes, including Kakao Friends merchandise, a continuous blood glucose monitoring device, and a Kakao PASTA kit, which is designed to assist in managing blood sugar levels.

Cheong Kwan Jang’s Commitment to Health and Wellness

KGC Ginseng Corporation has expressed its strong commitment to being a leader in the health and wellness industry, particularly in the area of blood sugar care. A representative from the company stated, “Through the ‘Reading Sugar’ campaign, we hope to emphasize the importance of blood sugar management and encourage individuals to adopt healthier lifestyles. Our goal is to continue developing innovative products tailored to consumers’ needs, while strengthening our position as the No. 1 brand in blood sugar health.”

By supporting the campaign, KGC Ginseng Corporation aims to make a meaningful impact on public health, providing people with the knowledge and resources they need to take control of their blood sugar and overall wellness.